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SO WHAT’S THIS “ING” THING mean ANYWAYS?

 
 
 
 
Well, have you ever noticed the words for most fun things in life end in the suffix ing? Climbing, kayaking, cycling, advertising, and so on? That’s because “ing” means action.
— jack brumm • ing guides media creative director
 
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some other Words that describe us.

Guide | ɡīd | noun a person who advises or shows the way to others.

Media | ˈmēdēə | noun [treated as singular or plural] the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively.

We actively guide small and medium sized brand’s thru media creation and social media advertising so they can sell more online. See more about that on the rest of the website. I recommend the links to the 3 main pages below the client list on this page.

A short while back we documented a kayak being built. Then paddled along on a 3 day trip from Maine to a remote Island in the North Atlantic. We turned that experience and all the media we captured into a ecommerce website and much more. We followed up with several interesting assignments, not the least of which was contracting with a medical industry giant to chronicle an Australian COPD patient’s triumph at the Boston Marathon. 

No matter the scope of the project, we always look for the unique angle on the subject matter. We ask ourselves, “how can we tell this story in a way the audience will connect with on a real level? What’s the value of the subject matter to the viewer, and how can we best portray it to them?” In our experience, pleasing an audience revolves around having good answers to those questions.

The perspective of the intended audience is what guides our creative process. An audience building mentality is helpful in social media marketing. Knowing the best keywords is fine, but not enough. Delivering the goods, meaning great photo, video, and copy, that’s on the other end of those keywords is the difference between failure and success.  

What we see, and what most industry experts say, is that people generally want authenticity. They also like to learn something new. They want to know how this new idea relates to them, and why it’s worth their attention.

So we thought someone who can guide that process, and create compelling media from that perspective is quite helpful in todays marketplace. Maybe we can help you.

Have a look around the site. Thanks for the visit.

Jack Brumm, Creative Director

 

 

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